Monday, September 14, 2009

Why fans of television should hope for a Jay Leno failure

Whether or not you think Leno is the funniest guy in the world or the most boring person in the world, there is a clear and present danger posed when NBC gives him the 10 o'clock slot 5 nights a week. Television has always been a 3 hour primetime event. The comedies are in the 8 o'clock hour, 9 has something more dramay (pronounced drama-ee), and 10 has the serious dramas. While there are deviations in the format, no network has ever embarked on something so radical as putting late-night talk instead a scripted show.

Echoing George Kennan, we must contain this invasion of late-night talk onto our sacred ground (I'm being facetious). If Leno succeeds, could we see Letterman or Kimmel at 10? ABC is struggling with their programming, and 5 hours a week they don't have to worry about sounds like a godsend. Could networks' really have 5 less shows a week because a late-night guy wants a piece of the action?

I expect the numbers for the first week to be great, probably over 3.5 in the 18-49 demo, but I don't think it'll last. That may just be my wishes projected onto my thoughts, but I am genuinely worried. The Jay Leno Show represents a danger to all television, scripted or unscripted, and I hope all those who share my view do not watch.


Chris said...

After giving it some thought, Having Jay Leno on at 10pm kinda sucks. I'm not watching as much as I thought I would

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